CloudEngage
OVERVIEW
As Director of UX/UI at CloudEngage, I led the end-to-end design of Chord, the company’s newest product. Collaborating with stakeholders to shape the vision and working closely with developers, I helped define key requirements and drive the successful launch of a focused MVP.
2020 – 2021
Research
UX / Wireframing
Workflow Mapping
Prototyping
UI Design
Accessibility
Design QA
Removing barriers to connect.
Situation
Many video chat tools were built for tech-savvy users, making them frustrating for others. Link changes and app downloads created barriers to joining calls.
Designing with simplicity in mind.
Task
The task was to design a simple, browser-based video chat for everyday users. No downloads, no changing links—just one click to join from any device. The focus was on intuitive design, seamless performance, and removing barriers for non-technical users.
Bringing vision into focus.
Actions
DISCOVERY
Competitive Audit
Conducted a deep dive into leading video platforms to identify usability pain points and standout UX patterns. These findings shaped our understanding of user expectations and informed product requirements.
COLLABORATION
Stakeholder Alignment & Developer Partnership
Collaborated with cross-functional stakeholders and developers to translate research into clear, user-centered goals. Early alignment on technical constraints and opportunities ensured a feasible and focused product direction.
DESIGN
Scalable. Consistent. Efficient.
Built a scalable, accessible design system that streamlined MVP development. By standardizing components and reducing code duplication, it improved performance and made the UI faster and more consistent.
QUALITY ASSURANCE
Testing for real-world reliability
I worked with developers to test call performance at different guest volumes. By identifying features that caused friction or lag, we made informed design changes—leading to a smoother, more reliable experience.
1 on 1
Incoming call
Group
Results
Simple, Accessible Calls
Designed a browser-based experience with no downloads—just a personal, persistent link to join or host calls effortlessly.
Lightweight, Scalable Design
Built a modular design system that kept the interface fast and responsive, supporting real-time video without performance trade-offs.
Fast, Efficient Execution
Stayed ahead of development timelines, allowing me to reallocate 20% of my time to support additional product and design initiatives.
Proven Early Adoption
